Answer: You have to get real with outreach with the black population, stop using “caucasian-based” outreach programs as a template to reach young black men, stop using “gay/bisexual” outreach models to reach black men who have internal phobias and homophobias. Finally, ask the community what they want to hear?
Project Jordan uses Black Barbershops to reach black young men without judgement, without pressure and without assumptions. To give them the tools to make informed decision to engage in healthier behaviors that protects them and their community. Project Jordan understands the issues facing young black men and their culture; addressing the underlining ways to reach these young black men in a safe and engaging way using smartphones as a tool along with consistent follow-up measurements to achieve the desired outcomes.
Question: How do you reach young black men who are not necessarily gay or bisexual but are engaging in unsafe risky behaviors and contracting HIV and spreading it in their community unknowingly?